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Creating Urgency in “Your Sales Teams”
By Shirleen Von Hoffmann President of Homebuilders AdvantEdge Copyright 2010 At Homebuilders AdvantEdge, we do a lot of Secret Shopping all over the nation. I consider the Secret Shopping aspect of my company my very own pulse of the market. I love doing secret shops …
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Hitting Bottom?
Hitting Bottom? An Updated Analysis of Rents and the Price of Housing in 100 Metropolitan Areas Danilo Pelletiere, Hye Jin Rho, and Dean Baker August 2009
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Builders-Brokers; Your “Outside Sales Team”
By Shirleen Von Hoffmann President of HomeBuilder’s AdvantEdge Copyright 2009 The market appears to be settling, and a new market lies before us. Things have changed and we can’t just start operating again as we did during the boom nor can we continue to act …
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Ready, Set, Close!
I frequently get asked to come into Sales Meetings and train sales professionals on “Closing Techniques”. In my experience poor closing skills are rarely the real issue. Many times Senior Managers may think their problem is poor closing, however; it is often missed steps like …







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